Web design
Disney Advertising: How to combine the magical and creative world of Disney with data and numbers.
Disney Advertising is the division of Disney responsible for creating and selling ad space across platforms like Disney+, Hulu, ESPN, and ABC, helping brands connect with their audiences.
Why this redesign?
Designing the Disney Advertising website from scratch presented a series of challenges as a UX/UI designer. It involved translating the branding of a globally recognized company into a corporate advertising context without losing its magical and aspirational identity, while also maintaining credibility with various technical, strategic, and creative audiences.
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Research, Benchmarking and Brainstorming
We explore how Disney transforms abstract concepts into magical experiences—whether in theme parks or advertising campaigns. Inspired by its mastery of storytelling, we aim to build a visual narrative with data, treating it like a ‘story of data.’ As part of our research, we create mind maps that connect iconic Disney elements (like castles, stars, or characters) with data visualization concepts (such as graphs, tables, and timelines), looking for creative ways to bring emotion and clarity to complex information.
Insights
Use iconic Disney colors like sky blue, bright gold and pastel tones.
Soft and magical animations, like numbers that are "drawn" as if it were fairy dust. By hovering the mouse, graphics can be illuminated or show additional details in a playful way.
Use a primary font that reflects the brand combined with clear fonts for reading.
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Design with movement
Disneyadvertising redesign achieved: